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Portfolio
portfolio
Brand Identity, Logo Suite, Visual Direction
Tholsie & Co
Tholsie & Co needed a brand that felt elevated without trying too hard. I built a refined, intentional identity that balances restraint with warmth — designed to show up confidently across digital, print, and future growth moments.
Finding the Balance
The brand lacked a clear visual foundation and needed to feel more polished without losing warmth. The challenge was creating an elevated, intentional look that felt confident and refined, but never cold or over-designed.
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Quiet luxury, designed to scale
We built a quiet, luxury-forward identity rooted in restraint and intention. The result is a flexible system that scales seamlessly across digital and print, while maintaining clarity, confidence, and cohesion.
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