Portfolio
portfolio
Brand Identity, Packaging Direction, Visual System
Theory of Tea
Theory of Tea was created for people who don't just drink tea — they experience it. Rooted in mindfulness and purity, the brand honors the origin, ritual, and story behind every leaf. Each blend is intentionally selected to highlight natural flavor, quality, and the quiet luxury of slowing down.
Standing Out in an Oversteeped Market
The tea space is crowded with brands that either feel overly clinical or overly whimsical — leaving little room for depth, story, or intention. Theory of Tea needed a visual identity that could communicate premium quality and mindfulness without feeling generic, spiritual-by-default, or visually forgettable.
Grounded, Intentional, Timeless
Bipable crafted a calm, refined brand identity built around restraint and clarity — allowing the philosophy of the product to lead. The visual system balances softness and structure, creating a premium presence that feels grounded, intentional, and timeless. From identity to packaging, every detail was designed to support ritual, elevate the experience, and let the tea speak for itself.